Global Projects

Pick Up Cigarette Butts!

An estimated 6 trillion cigarette butts are produced globally each year, making them the planet’s most pervasive form of plastic pollution. Dropping butts is seemingly socially acceptable in the majority of the world, but they cause serious damage to the environment. Most cigarette butts contain a filter made of cellulose acetate fiber, a type of plastic.

So, what can we do? Pick up cigarette butts as often as you can, as every filter is a potential threat to wildlife and to you too! Over half the cigarette butts produced each year end up in nature – and it’s the most common litter type picked up during World Cleanup Day cleanups. You can contribute towards our big goal of collecting 1 billion a year, sending a tangible message to the industry and policy makers that we don't want cigarette butt pollution anymore. Let us know how many you’ve picked up so far!

Tip: You don't have to wait until World Cleanup Day – start an individual cleanup habit by carrying gloves and an empty trash bag with you every day and pick up trash along your regular routes!

Help us get rid of cigarette butts today! Visit our webpage to find out more.

Digital Cleanup Day

In the digital world, just as in our natural environment, there’s a huge amount of trash. Unnecessary emails, files, apps, duplicates of photos and videos, etc., are all digital waste.

This digital trash creates digital pollution that continues to consume energy, even when we have forgotten it’s there. Each year the internet (and its supporting systems) produces 900 million tons of CO2, which is more than the annual output of the whole country of Germany!

The growing concern about the Information and Communication Technology (ICT) sector's energy consumption and CO2 pollution created by wasteful digital practices prompted Let’s Do It World to initiate the first global Digital Cleanup campaign in 2020. Digital Cleanup Day is usually held annually on the third Saturday of each March. The precise date for Digital Cleanup Day 2024 will be announced soon.

In just two years, enough digital waste has been deleted from electronic devices to prevent the production of over 3,000 tons of CO2 a year.

The most recent Digital Cleanup Day was in 2022, which saw 2.7 million GB deleted, thus preventing the production of at least 683 tons of CO2.

SEEP - Sustainable Environmental Education Program

Let’s Do It World is developing and implementing an Environmental Education Project in African communities and schools. Aligned with the UN Sustainable Development Goals, the program will raise awareness on environmental topics, including waste reduction and climate change. 

The project will bridge the gap between awareness and action through experiential learning, global solidarity and civic engagement.

SEEP provides guidance, information, and tools to enable communities, teachers, and students at a local level to empower children and young people to play an active role in their schools, families, and communities.

This is an ambitious project to convert 1,000 schools into green schools. The project is being trialed in Namibia and is expected to be introduced to 50 schools, from 15 African countries, in 2022 onwards.

Visit the SEEP website for more details:

E-communities Sorting and Composting

Let’s Do It World’s vision is for a waste-free world. To achieve this, we need to take multiple actions – not just cleaning up, but also preventing waste production, as well managing the waste effectively afterwards.

Every day, Latin America generates half a million tons of solid waste, of which 35,000 tons are completely unmanaged, leaving the natural world unprotected from this great quantity of waste.

This increases the vulnerability of people living in poor conditions, such as those without access to health systems, water sanitization, and clean public spaces, leaving them exposed to dangers posed by landfill sites.

In Let’s Do It World’s Latin America region, we’re designing a transformational model of solid waste management alongside LDIW members from the LATAM and Caribbean network.

We share educational tools about composting and segregating waste, establishing continual communication via virtual community spaces which enable the sharing of experiences and ideas across the entire region.

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