Digital Cleanup Challenge was launched at EXPO Dubai 2020

Written by
Pille Piir
January 16, 2022

Let´s Do It World with the EXPO 2020 Dubai Estonian Pavilion has invited all EXPO participants to join the Digital Cleanup Challenge to delete digital waste and reduce carbon footprint of our digital habits.

Millions of photos and videos are taken during EXPO 2020 Dubai. But let’s face it - many of them will end up as “digital trash”, producing a huge amount of CO2 despite never being watched or looked at again. To challenge this, Digital Cleanup Challenge was launched on Tuesday, 11 January 2022. The Digital Cleanup Challenge was introduced by Former President of Estonia Kersti Kaljulaid, Estonian pavillion's Commissioner General Daniel Schaer and the President of Let’s Do It World Heidi Solba.

The aim of the Estonian EXPO 2020 Digital Cleanup Challenge is to invite the visitors, participating countries and companies to delete unnecessary data and files - such as duplicate photos and videos - from their devices, to reduce their carbon footprint and stop climate warming. With this action, together we can significantly reduce the carbon footprint of EXPO and increase the sustainability of the event.

The Estonian EXPO Digital Cleanup Challenge is co-organised by the Estonian EXPO Pavilion and Let’s Do It World. Expo Dubai 2020 is the first World Expo ever hosted in the Middle East, Africa and South Asia region showcasing unique samples of collaboration, innovation and cooperation from around the world. The Expo digital cleanup project is overseen by Let's Do It World's resource manager, Merle Pormeister.

Let’s Do It World’s visit to Expo Dubai 2020 was supported by the National Foundation of Civil Society (KÜSK).

On January 11th Digital Cleanup Challenge was launched and introduced at the Expo by Kersti Kaljulaid (former president of Estonia), Daniel Schaer (Commissioner General), and Heidi Solba (President of Let’s Do It World).
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