All is set for the launch of Trashpocket in Kenya – a reusable, odorless, fireproof, and portable ashtray. The launch campaign in Kenya is organized by Let’s Do It Kenya and Trashpocket. The product itself was designed according to the principles of the Keep It Clean Plan.
Let’s Do It Kenya is always seeking new ways to implement global ideas at the local level. The TrashPockets campaign is a timely intervention for Kenya, as the country is implementing the plastic bags ban, and for the LDI Kenya, cigarette butts are the next frontier.
“About 70% of all manufactured cigarette filters end up as ground pollution! It’s urgent to change that behavior,” explained Patrick Hagerman, campaign leader at the Trashpocket team. The Trashpocket was created to reach out to smokers and give them a tool that makes it easy and convenient to bin the butts. It also helps keep clean and healthy surroundings for everyone, as litter isn’t tossed to the ground anymore. “Trashpocket makes the user connected to and aware of the issue cigarette litter poses and eliminates the feeling of doing something wrong, this should help with reduced littering,” said Hagerman.
The campaign aims to introduce Trashpocket at the market for smoking accessories by reaching out to retailers and market chains for distribution and making them available for smokers to purchase at selling points of cigarettes. Working with local retailers as well as other societal actors and spreading the campaign widely and powerful both digitally and physically. The campaign organizers believe it will create interest and encourage cigarette smokers to ask for a Trashpocket at the local stores.
The campaign will launch on 22nd March 2021 in Nairobi, Kenya. “The choice of the date is strategic, as March 22nd is the World Water Day, and we want to start off our campaign by highlighting the effects of cigarette butt littering on waterbodies. We will start off in Nairobi and then spread out to the other areas of Kenya during the year as the problem of cigarette butt littering affects Kenyans in both urban and rural areas,” said Oscar Wanjala, Country Coordinator Let’s Do It Kenya.
“We believe this is a timely step towards eliminating cigarette butt littering,” said Wanjala.
The Trashpocket was designed according to the principles of the Keep It Clean Plan, they are global partners with Let’s Do It World.
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