From 10-21 November, Instituto Limpa Brasil brought its ‘Less Waste, Better Climate’ campaign to COP30 in Belém, in the northern Amazonian state of Pará, Brazil.
As the representative of Let’s Do It World (LDIW) at COP30, the organisation delivered a comprehensive programme of activities that brought together youth engagement, climate education, the circular economy, and social mobilisation. The week was the culmination of months of campaign build-up, as well as a catalyst for ongoing mobilisation around the topic of waste.
Launched shortly after World Cleanup Day 2025, the ‘Less Waste, Better Climate’ campaign was created by Instituto Limpa Brasil to sustain awareness on waste issues during the lead-up to COP30 and maintain mobilisation throughout the year.
The campaign mobilised citizens, schools, businesses, and local governments to reduce waste and strengthen climate resilience, linking local action directly to the global agenda of COP30. Aligned with Brazil’s Sustainable Development Goals (SDGs), ESG principles, and Nationally Determined Contributions (NDCs), the initiative transformed social mobilisation into measurable environmental impact.
As a strategic partner in the COP30 Cleanup Effort—an initiative of the Brazilian presidency of COP30—Limpa Brasil mobilised communities across the country to take part in cleanups mid-way through the conference on 15 November, as part of its ‘Less Waste, Better Climate’.
Throughout COP30, Limpa Brasil was also active in the Free Zone, Green Zone, and Blue Zone, highlighting the impact of its cleanup and awareness-raising initiatives, as well as engagement around the COP30 Task Force, through which the Brazilian Presidency of COP30 calls on the entire country to act for the climate.
Limpa Brasil coordinated an extensive programme of activities including lectures, workshops, and cultural and educational events. Key areas of engagement included:
During COP30, representatives from Instituto Limpa Brasil took part in a historic milestone for Brazil: the launch event for the National Strategy for Plastic-Free Oceans (ENOP), regulated by a new decree. The strategy unites national guidelines and actions aimed at reducing plastic pollution and strengthening the country’s capacity to protect its seas, rivers, and coastal zones.
Importantly, the ENOP officially recognises World Cleanup Day as one of Brazil’s core strategies for combating marine pollution by 2030. This acknowledgment highlights the power of collective action and reinforces the essential role the Let’s Do It World network plays in building a cleaner, more sustainable future.
For Limpa Brasil, the moment reflected the very heart of its work throughout the COP30 journey—expanding environmental education, mobilising communities, and advancing national efforts to end waste in our environment.
An opening ceremony and awards presentation for Limpa Brasil’s National Photography Exhibition ‘Clean Brazil 2025’ took place during COP30 on 11 November in Belém’s Free Zone (Praça da Bandeira), with representatives from Instituto Limpa Brasil, Let’s Do It World, Transpetro, EarthDay South America, the Pará State Department of Education (SEDUC), and other institutional partners.
The exhibition was composed of a curated set of winners from the national Photographic Contest launched during World Cleanup Day 2025, which was then displayed throughout COP30 in the ‘People – Relationship Zone’.
In the lead-up to COP30, World Cleanup Day on 20 September acted as a major mobilisation moment across Brazil. Momentum for World Cleanup Day was especially strong in the COP30 host city Belem, where Limpa Brasil and local partners coordinated one of the largest environmental mobilisation efforts ever undertaken in the state of Pará.
The initiative brought together thousands of volunteers from public and private institutions, contributing to a total of more than 100,000 participants, including students from state and municipal schools, government bodies, partner organisations, and companies committed to World Cleanup Day.
Edilainne Muniz, Executive Director of Instituto Limpa Brasil and LDIW network leader for Brazil, highlighted the spirit of the movement: “World Cleanup Day is not just about a single event. It’s a reminder to avoid littering, separate waste, raise awareness, and participate in local actions that generate lasting impact and have the power to catalyse systemic change.”
Limpa Brasil’s presence at COP30 reaffirmed its commitment to promoting environmental education, eradicating improper waste disposal, and nurturing a new generation of young environmental leaders. The contributions of Mavi Brilhante, 12-year old ambassador of Limpa Brasil’s ‘My Future, My Voice’ programme who acted as the Institute's spokesperson on several COP30 panels representing young Brazilians. exemplifies this generation of voices inspiring real transformation.
Through integrated initiatives combining education, art, and practical action, the Instituto Limpa Brasil demonstrates that mobilising people to take action is a form of education—and that education is the first step towards changing the world.
-2.jpg)
.svg){kind=logo}